Brian L. Johnson's Page

Have your customers take a survey in order to find out what their social media habits are. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away. If instead you find that your customers are not big users of social media, you will need to find different ways to market your business.

https://lightmarkmedia.com/

Prior to posting any content that represents your business on a social media marketing site, be sure to carefully review it all. Social media can go viral very fast, and there is a tendency for embarrassing mistakes to spread through the Internet very fast. The word will get out about your business, but you need to make sure that the word getting out is good.

Host an online Q-and-A about your products or services. Allowing visitors to pose questions and get answers can generate new interest and renew excitement. These sessions provide opportunities for potential customers to find out what you have to offer and what your company is all about. This technique makes you and your business seem more personal and accessible to customers.

On Facebook set up a contest or possibly a giveaway so that the people can either participate in person, or by doing it online. You could easily give away the products of your company as prizes to contest winners. Not only does this provide you an opportunity to give something in return to your followers and subscribers, but it additionally lets you get increased visibility.

Create new content frequently, and update it often. Provide your followers with posts that they can look forward to on a regular basis. Create a posting schedule or try signing up for services that post for you on a specific schedule. That way, you never fail to stay in the forefront of potential customers' minds.

If you use the information from above, your business will thrive on social media sites. Social networking sites now go far beyond the occasional status update or shared photo album; today, these sites offer significant opportunities for businesses. Social media could make your business known all around the world and with strategies like the ones written in this guide, you will thrive.

You should put your email and social media marketing together. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers' questions personally on these websites. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.

When you tweet, include a tag. You can create a tag by preceding it with the pound (#) sign, and it will be visible to groups and people who use the tag as a search term. If you pick tags the right way you should be able to target some people.

A great idea is to have your blog show up on your LinkedIn profile page with a blog feed application. When you post articles, they will show as being updated on Linkedin. This will help you save time and you should get more exposure by reaching out both to a blogging community and to your LinkedIn friends at the same time.

Update your social media pages often to increase interest. If you have a new product coming out and plan on having a big advertising campaign, consumers will expect some sort of updates on a daily basis. On the other hand, if you struggle to find content to post, perhaps you should think about updating your status less often.

Help your customers feel that their concerns, questions, and feedback are important to you. No customer out there feels comfortable talking with a business. So this is where your social presence makes the customer feel as if they're speaking to a regular person. Consumers have more faith in companies that give them one-on-one attention.

One great, easy way to increase your social media followers is to add exclusive offers, coupons and discounts for people that "like" your page or follow you. You'll make your customers feel special when they get exclusive discounts and this will increase your sales.